The Formula
Philosophy
We believe beauty should be honest. Every ingredient in Super is chosen for its efficacy, safety, and environmental footprint. No fillers, just high-performance results.
Our Non-Negotiables
Balanced pH (4.5 - 5.5)
Optimized for the scalp's natural barrier to prevent irritation and dryness.
Fragrance Policy
Less than 0.5% synthetic fragrance, using only safe-tested compounds.
The "Never" List
Sulfates, Parabens, Silicones, Phthalates, or Formaldehyde-donors.
Ethical Sourcing
100% Vegan & Leaping Bunny Certified Cruelty-Free.
98.4%
Naturally Derived
The Glossary
Every active component explained. No secrets, no jargon.
Niacinamide
Scalp HealthVitamin B3 derivative that reduces oil production and calms redness at the root.
Rosemary Oil
StimulantNatural essential oil proven to increase micro-circulation to hair follicles.
Hemi-Squalane
ProtectionSustainable sugarcane-derived alternative to silicones for frizz control and shine.
Aloe Barbadensis
SoothingOrganic aloe leaf juice replaces plain water to provide instant soothing hydration.
Rice Peptides
StructureMicro-proteins that penetrate the hair shaft to repair damage from within.
Lactic Acid
PH BalanceA gentle AHA that helps gently exfoliate the scalp and seal the hair cuticle.
Clinical Results
Based on a 4-week independent consumer study of 500 participants across all hair textures.
Cleaner Scalp
Agreed their scalp felt less oily between washes.
Less Breakage
Reported significantly less hair fall during brushing.
Added Volume
Saw immediate root lift without heavy residue.
Better for the
Planet
Infinity Glass
Our signature bottles are crafted from 30% recycled glass and are 100% recyclable. We avoid plastic wherever performance allows.
Minimal Waste
Outer packaging is made from FSC-certified paper and printed with soy-based inks. No excess flyers or bubble wrap.
Carbon Neutral
We offset 100% of our shipping carbon footprint through verified forest preservation projects.
Experience clean science.
Join the routine thousands trust. Pure formulas, professional results.