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SERVING OVER 300,000 PARENTS & YOUTH
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My PRojects

Impactful Outcomes

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Product Strategy & Design

Activation Widget: Driving Funded Accounts and User Activation

Role

Product Design Lead

Transforming a fragmented, multi-step activation problem into a focused in-product experience that drove meaningful improvements in business outcomes.

200%
Increase in activation rates for newly onboarded users
33%
Engagement rate with 1 in 3 users interacting with the widget
Increased funded accounts enabling downstream growth

Overview

Newly onboarded parents were signing up but not completing activation, which created a critical drop-off that limited revenue and product adoption.

Activation required multiple steps:

  • Funding their account
  • Sending money
  • Having their child accept the invite

Insight

"Users were not dropping off because they lacked intent. They were dropping off because we were not guiding them clearly at the right moment."

Takeaway

I transformed a fragmented, multi-step activation problem into a focused in-product experience that drove meaningful improvements in both user activation and long-term engagement.

Prototype Coming Soon
Growth & Engagement Strategy

Savings Enhancements: Driving Habit Formation and Balance Growth

Role

Product Design Lead

Takeaway

I transformed savings from a confusing, underused feature into a clear, engaging, and actionable experience that helped users build habits and drive meaningful growth in deposits.

Prototype Coming Soon